Sprint Retail Apparel
Assignment: In 2018, the Sprint Retail Creative Studio was directed to develop concepts for an apparel refresh for in-store associates. Associates viewed the current apparel offerings as being dated and boring. I set out to create designs that used iconic Sprint imagery in refreshing ways. All of my shirt concepts below were produced at high volume and are still being used by associates.
Additionally we explored concepts for socks, which were a big hit as well. Just one of my socks were brought to production, but it was the highest seller.